You’ve probably heard of informational interviews — but how often have you actually used them? This underutilized tool can give you inside knowledge, expand your network, and help you make smarter career decisions. In our experience as career coaches, only about half of our clients know how to leverage them effectively. It’s time to change that.
What Is an Informational Interview?
An informational interview is a one-on-one conversation — in person, by phone, or via video — with someone working in an industry, role, or company you’re interested in.
They may have a job you’d like,
Work in a company you want to learn about, or
Be in a field you’re considering exploring.
These conversations are not job interviews. Instead, they’re a way to:
Learn what it’s really like to work in a role or industry.
Decide if a path is the right fit.
Network into an organization.
Practice your interview skills in a low-pressure setting.
They’re valuable for recent graduates, career changers, and experienced professionals alike.
How to Make the Most of an Informational Interview
1. Identify your contacts
Start with people you already know: friends, family, former colleagues, and LinkedIn connections. From there, branch out to second-degree contacts, alumni networks, professional associations, and online industry groups (Slack channels, Discord communities, LinkedIn groups).
2. Reach out professionally
Send a brief, clear request via email or LinkedIn. Explain your purpose (“I’m exploring career paths in ___”) and request a short 15–20 minute conversation. Be clear that you’re seeking advice and insights, not a job.
3. Do your homework
Before the call, review the person’s LinkedIn profile, the company’s website, and any recent news. Prepare 5–6 thoughtful questions in advance and share them ahead of time, if possible.
4. Conduct the conversation professionally
Choose a quiet space and dress appropriately (yes, even for video calls).
Start by thanking them for their time.
Stick to the agreed-upon timeframe.
Ask your prepared questions, but allow the conversation to flow naturally.
5. Follow up and maintain the relationship
Always send a thank-you note within 24 hours, highlighting something specific you learned. If they referred you to others, let them know when you’ve followed up. Continue to stay in touch — comment on their LinkedIn posts, share relevant articles, or drop a short update on your progress every few months.
Why It Works
Informational interviews help you gain clarity, confidence, and connections. By treating every conversation with professionalism, respect, and genuine curiosity, you’ll build a network that can open doors now and in the future.
Remember: The value isn’t just in the information you gather, it’s in the relationships you create.
