Thank you to Stacy Smyk-Santiago, one of our certified career coaches, for this article!
In our last post, we talked about the importance of and how to begin to create your LinkedIn summary statement. This is a tricky process and most of us draw a blank on what to write! The following outline should help you focus on the anatomy of a sharp summary statement:
The summary creation formula:
1. Blend your unique talent (brilliance) and career mission statement (purpose) together in a brief, descriptive first person narrative. This highlights your best skills, greatest value, and how you most want to use them.
2. List or describe your accomplishments or client scope to prove results and indicate professional impact.
3. List your specific expertise and skills that makes you valuable and demonstrates what exactly you have to offer.
Because understanding this is easier said than done, I’ve included an example of a successful LinkedIn summary that a client and I created together:
Hello and thank you for viewing my profile! Passionate about emerging technologies, I apply 15 years of senior leadership experience to help organizations take new ideas and transform them into revenue generating products and solutions. I have managed large, complex programs for Fortune 100 companies combining the hard skills of an MBA with the softer skills of cross-functional team leadership at all levels.
I take bold and creative measures to design technology programs from conception to tangible completion. Communicating fluently across technical and C-levels, I lead by motivating cross-functional teams and implementing a highly organized strategy that delivers powerful results.
Selected Clients: General Motors, Proctor and Gamble, Gillette, Citigroup, The Word Bank, The United Nations, DoD
I establish PMOs and direct multi-million dollar technology projects including:
• Cloud based solutions (40,000 end users and 300 facilities)
• Web and internet deployments (revenue generating web sites)
• Cisco networking, voice and data solutions (70,000 end users)
• Cisco Unified Communications (30,000 end users)
• Data Center modernization (modernization, VMWare and reduced footprint)
• VMWare deployments (server virtualization to consolidate and reduce servers)
• Wireless solutions (mobile, fixed wireless, and Wi-Fi)
• New Product launches (IPTV, Web services) Unified Communications
Expertise:
• Technology strategy and leadership
• PMO establishment
• Project planning
• Directing project teams
• Business strategy
• Work stream management
• Requirements gathering
• User Acceptance Testing and technology turn-up
• Post-deployment planning”
How do we know this works? This career coaching client started receiving daily phone calls from recruiters wanting to interview him! Remember, recruiters search LinkedIn daily for quality candidates and almost all employers will Google you before hiring you.
Hallie Crawford and Stacy Smyk-Santiago
Certified Career Coaches
P.S. Are you in the ideal career for you? Find out if you’re in the right career with our Ideal Career Quiz.
