In my career coaching practice I consistently hear from clients that they hate writing cover letters. They don’t understand what to include, they are annoyed they have to write one, and they don’t see the point. In our work together, I help them see how the cover letter is really their friend, and how they can use it to their advantage. There is one key reason why:
A cover letter is how you connect the dots for the employer of why you’re a good fit for the job.
The resume doesn’t always connect the dots clearly of how you have the experience and skills to be successful in the job you’re applying for. You do the hiring manager a great service by clearly describing how you are a good fit for their particular job in your cover letter.
Therefore, the best strategy for your cover letter is to follow these two steps:
1) Explain the top 3 reasons you are a perfect candidate for the position. Look through the job description, pull out the skills and experience that you have that match what they are looking for, and highlight these areas in your cover letter.
2) Include quick examples that confirm your experience and skills, so you gain trust and believability that you have the skills you list.
By keeping these two steps in mind, you will create compelling cover letters that grab attention instead of going immediately to the recycling bin. If you’d like more help with writing your cover letter, feel free to contact us for a free consultation.
